ELEVATOR SPEECH HOW TO

In other words, provide a unique selling proposition that speaks for itself. If you will be presenting numbers (such as your sales process for example), be sure to quickly contextualize what you do against the rest of the crowd. Something is inherently memorable if it is unique, so be sure not to be generic about your strengths and capabilities. Make it more personable, relatable, and most importantly, memorable by adding in a story or an anecdote, and a couple of compelling highlights. Anyone can throw buzzwords or acronyms around, but the key thing to remember is that in a great elevator pitch, no one is going to remember or care about a bullet point list of your accomplishments. What we’ve come up with in step 1 is clear, but maybe it's not the most memorable.yet.

”įor example, “I help brands maximize their digital marketing by using analytics around all key digital strategies such as SEO, AdWords, and social media, to optimize performance so they can reach their customers and increase their sales profitably.' 2. The core of an elevator speech will include: “I help (who do you help?) by doing (how do you help them?) so that (why is this important?). This helps to ensure that what you’re saying is clear, concise, and gets across the most important information in a limited time span. You want your elevator pitch to be adaptable to the person you’re speaking with and the situation, so I like to start with a basic recipe and then build on from there. 4 Steps to Creating the Perfect Elevator Pitch 1. Ready? Grab a pen and paper and let’s create an elevator pitch so you’re always ready with an answer you’re proud of. There are a few steps that can help you in crafting a pitch that will open doors, but first a reminder of the simple criteria that make up a good elevator pitch: In job interviews the same question for a job seeker takes a slightly different form with the ubiquitous opening question “Can you tell me a little about yourself?”īoth of these questions give you an opportunity to create a good and memorable impression, but only if you’re adequately prepared with a good elevator pitch. Maybe you're introducing your organization to potential clients or customers, maybe you're selling your grand idea to an authority figure in your company, or maybe you're just explaining to people what you do. While an elevator pitch is a tool for salespeople and public relations professionals pitching products and services, you can also use them in other situations.

But you don't have to be a small business owner (or need an actual elevator speech opportunity ) to have a reason to have a perfect pitch in hand.

ELEVATOR SPEECH HOW TO

“What do you do?” It’s one of the most common questions we get in our day-to-day lives, yet so few of us have a great answer that we could answer in the time it would take us to ride an elevator with someone.Įntrepreneurs and business owners know how to deliver a targeted elevator speech (perhaps more commonly known as an elevator pitch) to customers, investors or venture capitalists for funding.

Elevator speech